Privacy Policy - Delta Blues Brazil

Effective from June 2022

​

Delta Blues Brasil, a legal entity governed by private law, places a high value on your privacy and is committed to protecting the security and data of all its customers, partners, suppliers, and users of our website domain www.deltabluesbrasil.com.br, as well as any other websites, stores, or applications operated by us.

​

This Privacy Policy aims to inform you about how we collect and use information from your interactions with our store and the messages we exchange.

​

Please be aware that this Privacy Policy exclusively applies to information collected through our store.

​

By accessing the store, communicating with us, or providing any personal data, you signify that you are fully aware of and agree to the terms set forth in this Privacy Policy, which outlines the purposes and methods of processing your personal data as made available in the store.

​

We have provided an overview of our privacy practices, your choices, and the rights you can exercise concerning your Personal Data processed by us. Should you have any inquiries regarding the use of your Personal Data, feel free to contact us at contato@deltabluesbrasil.com.br.

​

It's important to note that this Privacy Policy does not extend to any third-party apps, products, services, websites, or social media features that may be accessed through our store. When clicking on external links, you will exit our site, and any information shared may be collected or shared by third parties. We do not endorse or control these websites or their privacy practices, which may differ from ours. We strongly advise you to review the privacy policies of any external websites you engage with before providing your Personal Data.

​

If you choose to provide us with Personal Data regarding other individuals, you affirm that you have the necessary authority to do so and have obtained the required consent to use such information as per the terms outlined in this Privacy Policy.

​

Section 1 - Definitions

For the purposes of this Privacy Policy:

"Personal Data" refers to any information that can directly or indirectly identify a natural person, such as name, CPF (Brazilian tax identification number), date of birth, IP address, and more.

​

"Sensitive Personal Data" includes information that reveals racial or ethnic origin, religious convictions, political opinions, membership in trade unions or organizations of a religious, philosophical, or political nature, data related to health or sex life, as well as genetic or biometric data, in relation to a natural person.

​

"Processing of Personal Data" encompasses any operation performed on Personal Data, whether automatically or not, such as collection, recording, organization, storage, adaptation, alteration, retrieval, consultation, use, transmission, dissemination, making available, harmonization, association, restriction, elimination, or destruction. It includes any other operation specified by applicable legislation.

​

"Data Protection Laws" encompass all legal provisions regulating the processing of Personal Data, including the General Law for the Protection of Personal Data ("LGPD"), Law No. 13.709/18.

​

​

Section 2 - Use of Personal Data

We collect and utilize Personal Data to manage your relationship with us and enhance your experience when purchasing products and/or services in our store. Examples of how we use your data include:

​

1. Enabling you to purchase products and/or services in the store.
2. Confirming or correcting the information we hold about you.
3. Providing information that we believe may be of interest to you.
4. Personalizing your store experience.
5. Contacting you via phone number and/or email address provided. We may reach out to you through various communication channels, such as voice message, automatic dialing equipment, text message (SMS), email, or any other means compatible with your device, in compliance with applicable laws and for legitimate business purposes.

​

Additionally, the Personal Data provided may be used in other ways that we consider necessary or appropriate, such as:

​

a. In accordance with Data Protection Laws.
b. To fulfill legal process requirements.
c. To comply with court decisions, regulatory mandates, or decisions from competent authorities, including those outside the country of residence.
d. To enforce our Terms and Conditions of Use.
e. To safeguard our operations.
f. To protect our rights, privacy, safety, as well as yours or others.
g. To detect and prevent fraud.
h. To utilize available remedies or limit potential damages.
i. In any other manner permitted by law.

​

Section 3 - Failure to provide Personal Data

There is no obligation to share the Personal Data we request. However, if you choose not to share them, in some cases, we may not be able to provide you with full access to the store, some specialized resources, or be able to provide the necessary assistance or, even, enable the delivery of the product or provide the contracted service. for you.

​

Section 4 - Collected Data

​

The general public can freely browse our store without registering or submitting Personal Data. However, certain store features may require registration and the submission of Personal Data, such as completing purchases or contracting services, as well as enabling product delivery or service provision.

​

When you contact the store, we may collect the following information:

Contact details: This includes your first name, last name, phone number, address, city, state, and email address.

Information sent: Any information you provide through forms, such as questions, complaints, suggestions, criticisms, compliments, etc.

​

During general store navigation, we may collect the following data:

​

Location data: Geolocation data when you access the store.

Preferences: Information about your preferences and interests related to products/services, which may be provided by you or inferred from the data we have about you.

​

Store browsing data: Information about your visits and activities on the store, including the content (including advertisements) you view and interact with, details about your browser and device, your IP address, your location, and the address of the site from which you arrived at our store. Some of this information is collected using our Automatic Data Collection Tools, which include cookies, web beacons, and embedded web links. For more information, please refer to how we use Automatic Data Collection Tools in section 7 below.

​

Anonymous or aggregated data: This includes anonymous survey responses or aggregated information about how the store is used. In certain cases during our operations, we may apply de-identification or pseudonymization processes to your data to reduce the likelihood of identifying you based on the available technology.

​

Other Information We May Collect: Information that does not directly identify you or is not directly related to an individual. This includes browser and device information, store usage data, and data collected through cookies, pixel tags, and other technologies.

​

Please note that we do not collect Sensitive Personal Data, which includes sensitive information such as racial or ethnic origin, religious convictions, political opinions, trade union membership, health data, or biometric information.

​

Section 5 - Sharing Personal Data with Third Parties

We may share your Personal Data in the following ways:

​

1. With partner companies or service providers: We may share your Personal Data with partner companies or service providers to manage or support specific aspects of our business operations on our behalf. These partners may be located in the United States, Argentina, Brazil, or other global locations. The services they provide may include hosting and data storage, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services.

​

2. With third parties to manage the store: We may share your Personal Data with third parties to help us manage and operate the store efficiently.

​

3. In the event of business changes: In the event of any reorganization, merger, sale, joint venture, assignment, transfer, or transfer of all or part of our company, assets, or capital, including situations related to bankruptcy or similar proceedings, your Personal Data may be shared with relevant third parties as part of such business transactions.

​

Section 6 - International Data Transfers

​

Your Personal Data and other information collected by us may be transferred or accessed by entities within the corporate group of partner companies located worldwide, in accordance with the terms of this Privacy Policy. This means that your data may be processed and stored in countries outside of your own country of residence, including the United States, Argentina, Brazil, and other global locations where our partner companies are situated. By providing your Personal Data and using our services, you agree to such international transfers of data in accordance with this Privacy Policy.

​

​

Section 7 - Automatic Collection of Personal Data

When you visit the store, it may store or retrieve information in your browser, mainly in the form of cookies, which are text files containing small amounts of information. This information may be about you, your preferences or your device and is primarily used to make the store work as you expect. The information usually does not directly identify you, but it can provide a more personalized web experience.

In accordance with this Privacy Policy, we and our third-party service providers, with your consent, may collect your Personal Data in a variety of ways, including but not limited to:

1. Through browser or device: Some information is collected by most browsers or automatically through internet access devices, such as computer type, screen resolution, operating system name and version, device model and manufacturer , language, type and version of the Internet browser you are using. We may use this information to ensure that the store functions properly.

2. Use of Cookies: Information about your use of the store may be collected by third parties from cookies. Cookies are information stored directly on the computer you are using. Cookies allow the collection of information such as browser type, time spent in the store, pages visited, language preferences, and other anonymous traffic data. We and our service providers use information for security purposes, to make browsing easier, to display information more efficiently, and to personalize your experience when using the store, as well as for online tracking. We also collect statistical information about store usage to continually improve our design and functionality, to understand how the store is used, and to assist you in resolving store-related issues.
   
   If you do not want your information collected through cookies, there is a simple procedure in most browsers that allows cookies to be automatically rejected, or gives you the option to accept or reject the transfer of a specific cookie (or cookies)( s) from a given website to your computer. However, this can cause inconvenience in the use of the store.
   
   The settings you choose may affect your browsing experience and the operation that requires the use of cookies. In this sense, we reject any responsibility for the consequences resulting from the limited operation of the store caused by the deactivation of cookies on your device (inability to set or read a cookie).

3. Use of Pixel Tags and Other Similar Technologies: Pixel tags (also known as web beacons and invisible GIFs) may be used to track the actions of store users (including email recipients), measure the success of our marketing campaigns and collect statistical data on store usage and response rates, and for other unspecified purposes. We may engage behavioral advertising companies to obtain reports on in-store advertisements across the internet. To this end, these companies use cookies, pixel tags and other technologies to collect information about your use, or the use of other users, of our store and third-party websites. We are not responsible for pixel tags, cookies and other similar technologies used by third parties.

​

Section 8 - Categories of Cookies

The cookies used in our store comply with legal requirements and fall into the following categories:

1. Strictly Necessary: These cookies allow you to browse the site and enjoy essential features safely. An example is security cookies, which authenticate users, protect their data and prevent the creation of fraudulent logins.

2. Performance: Cookies in this category collect information in an encrypted and anonymous form related to our online store, such as, for example, the number of visitors to a specific page, the origin of visits to the website and which pages the user has accessed. All data collected is used only for eventual improvements to the website and to measure the effectiveness of our communication.

3. Functionality: these cookies are used to remember user preference settings in order to improve your visit to our website, such as, for example, settings applied to the website layout or your responses to promotions and registration pop-ups -; that way, you won't have to ask over and over again.

4. Advertising: we use cookies in order to create targeted campaigns and deliver ads according to your consumption profile in our virtual store.

​

Section 9 - User Rights

You may, at any time, request: (i) confirmation that your Personal Data is being processed; (ii) access to your Personal Data; (iii) corrections to incomplete, inaccurate or outdated data; (iv) anonymization, blocking or elimination of unnecessary, excessive or treated data in violation of the law; (v) portability of Personal Data to another service provider, as long as this does not affect our industrial and trade secrets; (vi) deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) information about the entities to which your Personal Data has been shared; (viii) information about the possibility of not providing consent and the consequences of not providing consent; and (ix) revocation of consent. Your requests will be treated with special care so that we can ensure the effectiveness of your rights. You may be asked to prove your identity in order to ensure that Personal Data is only shared with the holder.

​

You should keep in mind that in certain cases (for example, due to legal requirements), your order may not be immediately fulfilled, and we may not be able to fulfill it due to legal obligations.

​

Section 10 - Security of Personal Data

We seek to adopt the technical and organizational measures provided for by the Data Protection Laws appropriate for the protection of Personal Data in our organization. Unfortunately, no data transmission or storage system is guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security of any of your accounts has been compromised), please notify us immediately.

​

Section 11 - Hypertext links to other websites and social networks

The Store may, from time to time, contain hypertext links that will redirect you to the websites of our partners' networks, advertisers, suppliers, etc. If you click on one of these links to any of these sites, please remember that each site has its own privacy practices and that we are not responsible for those policies. Please consult those policies before submitting any Personal Data to these sites.

​

We are not responsible for the collection, use and disclosure policies and practices (including data protection practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer or application provider, media store social media, operating system, wireless internet service provider or device manufacturer, including all Personal Data that you disclose to other organizations through the apps, in connection with such apps, or posted on our social media pages. We recommend that you inform yourself about the privacy policy of each website you visit or each service provider you use.

​

Section 12 - Updates to this Privacy Policy

If we modify our Privacy Policy, we will post the new text on the store, with the updated revision date. We may change this Privacy Policy at any time. If there is a material change to the terms of this Privacy Policy, we may inform you through the contact information we have in our database or through a notification in our store.

​

We remind you that we are committed not to process your Personal Data in a way that is incompatible with the purposes described above, unless otherwise required by law or court order.

​

Your use of the store following the changes means that you accept the revised Privacy Policies. If, after reading the revised version, you do not agree with its terms, please terminate access to the store.

​

Section 13 - Person in charge of processing Personal Data

If you intend to exercise any of the rights provided, including withdrawing your consent, in this Privacy Policy and/or in the Data Protection Laws, or to resolve any doubts related to the Processing of your Personal Data, please contact us at contato@deltabluesbrasil. com